The first week provides an introduction to Digital Marketing, emphasizing its importance in today's business landscape. It covers various digital marketing channels and explores the fundamentals of website development and design, including user experience principles. Additionally, the week delves into Search Engine Optimization (SEO), covering topics such as keyword research, on-page optimization, off-page optimization, and technical SEO.
In the second week, the focus shifts to Content Marketing and Social Media Marketing. Content Marketing is introduced, covering strategy development, creation, optimization, promotion, distribution, and performance measurement. Social Media Marketing is explored, including social media platforms, strategy development, paid and organic marketing, advertising formats, and analytics.
Week 3 delves into Search Engine Marketing (SEM) and Performance Marketing. It starts with SEM, introducing platforms like Google Ads and Bing Ads, and covers keyword research, ad creation, bidding strategies, and targeting options. Performance Marketing focuses on setting goals, tracking conversions, and optimizing campaigns, with a specific focus on social media platforms like Facebook and Instagram.
The final week explores Google Analytics, its setup, navigation, and the analysis of key metrics and dimensions. It covers analyzing website traffic, user behavior, and setting up goals and conversion tracking. The program concludes with a session on developing a digital marketing strategy, exploring emerging trends and technologies, and providing a Q&A session for participants.
Meet and learn with others pursuing the same path as you
Metvy community collaborate on projects, find opportunities to learn and grow together while keeping each other accountable.
Participate in live Q&As, discussions, and other healthy contests to drive home the learning.
Manager - Ad Monetization at PhonePe
Product Marketing Manager at Google