The first week provides an introduction to Digital Marketing, emphasizing its importance in today's business landscape. It covers various digital marketing channels and explores the fundamentals of website development and design, including user experience principles. Additionally, the week delves into Search Engine Optimization (SEO), covering topics such as keyword research, on-page optimization, off-page optimization, and technical SEO.
In the second week, the focus shifts to Content Marketing and Social Media Marketing. Content Marketing is introduced, covering strategy development, creation, optimization, promotion, distribution, and performance measurement. Social Media Marketing is explored, including social media platforms, strategy development, paid and organic marketing, advertising formats, and analytics.
Week 3 delves into Search Engine Marketing (SEM) and Performance Marketing. It starts with SEM, introducing platforms like Google Ads and Bing Ads, and covers keyword research, ad creation, bidding strategies, and targeting options. Performance Marketing focuses on setting goals, tracking conversions, and optimizing campaigns, with a specific focus on social media platforms like Facebook and Instagram.
The final week explores Google Analytics, its setup, navigation, and the analysis of key metrics and dimensions. It covers analyzing website traffic, user behavior, and setting up goals and conversion tracking. The program concludes with a session on developing a digital marketing strategy, exploring emerging trends and technologies, providing a Q&A session for participants and a bonus session on How to use ChatGPT as a digital marketer.
Meet and learn with others pursuing the same path as you
Metvy community collaborate on projects, find opportunities to learn and grow together while keeping each other accountable.
Participate in live Q&As, discussions, and other healthy contests to drive home the learning.
Manager - Ad Monetization at PhonePe
Product Marketing Manager at Google
1. At Metvy, you will have the privilege of getting mentored and connect with industry leaders who hold senior and executive positions at companies such as Google, Meta, Amazon, YouTube, Netflix, and more.
2. All learning will occur through live, personalized sessions, providing you with ample opportunities to build strong connections with external mentors.
3. You will engage in numerous live projects, gaining practical experience along the way.
4. Additionally, you will have access to handpicked and curated by top experts.
5. And that's not all, our participants come from prestigious universities such as LSR, SRCC, top IIMs, IITs, and more, so you will not only learn from industry experts but also from your peers.
6. Upon completion, you will receive a certificate endorsed by the renowned IIM Bangalore and a personalized letter of recommendation signed by our CEO.
Once you have enrolled in the program, you will receive a confirmation email from Metvy. Thereafter, you will be added to your respective batch's official group one week prior to the commencement of the program.
All other deliverables such as readable materials, tasks, our feedback, and your skill analysis report will also be shared with you via email.
Metvy is incubated at IIM Bangalore & backed by the top management of companies like PWC, Google, Meta, Amazon, youtube, etc. Metvy is also backed by the Government of Delhi & has been recognized by the Government of India under startup India.
At Metvy, we collaborate with numerous hiring partners. Upon finishing the program, you will have the opportunity to showcase your abilities to our hiring partners and may receive an internship offer. Our goal is to provide students with the opportunity to enhance their skills through hands-on, real-life projects.
While we strive to support our students, we do not guarantee any placements.