In the second week, the focus shifts to Content Marketing and Social Media Marketing. Content Marketing is introduced, covering strategy development, creation, optimization, promotion, distribution, and performance measurement. Social Media Marketing is explored, including social media platforms, strategy development, paid and organic marketing, advertising formats, and analytics.

Week 3 delves into Search Engine Marketing (SEM) and Performance Marketing. It starts with SEM, introducing platforms like Google Ads and Bing Ads, and covers keyword research, ad creation, bidding strategies, and targeting options. Performance Marketing focuses on setting goals, tracking conversions, and optimizing campaigns, with a specific focus on social media platforms like Facebook and Instagram.

The final week explores Google Analytics, its setup, navigation, and the analysis of key metrics and dimensions. It covers analyzing website traffic, user behavior, and setting up goals and conversion tracking. The program concludes with a session on developing a digital marketing strategy, exploring emerging trends and technologies, and providing a Q&A session for participants.