Digital Marketing Program

Unleash your inner marketing guru with Metvy’s ‍Digital Marketing cohort. Dive headfirst into the exciting world of digital marketing with a 30-day live learning program led by top industry experts.

Digital Marketing Program
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₹6499
₹5499
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About the cohort

Embark on a transformative journey into the world of Digital Marketing with our comprehensive 4-week curriculum. Explore the essentials of digital marketing channels, website development, and understanding market research. Master the art of SEO, SEM, and social media marketing, leveraging platforms like Google Ads and unleashing the power of content marketing and performance-driven strategies, while unraveling the insights of Google Analytics.

Who is this program for
UG Students of any stream
PG Students of any stream
Working professionals in any domain
Aspiring content marketers
Aspiring S.E.O. consultant
Aspiring performance marketer
In this cohort you will be able to:
  • Introduction to Digital Marketing, emphasizing its importance in today's business landscape.
  • In the second week, the focus shifts to Content Marketing and Social Media Marketing. Including strategy development, paid and organic marketing.
  • Week 3 delves into Search Engine Marketing (SEM) and Performance marketing. introducing platforms like Google Ads and Bing Ads.
  • The final week explores Google Analytics, its setup, navigation, and the analysis of key metrics and dimensions.

Kickstart your digital marketing career with the Metvy Digital Marketing Program in just 30 days. Boost your career and stand out from the competition with this highly reputed- digital marketing program.

Cohort details
Level:
Medium
Duration:
4 weeks
16+ Live Sessions
Personalized care
Access From Any Computer, Tablet or Mobile
Course Mentor

Andy Smith

Content Marketing

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Curriculum

Explore our live and exclusive masterclasses by top experts hailing from brands like Swiggy, Google, Meta, Microsoft, Amazon and more
Week 1
The first week provides an introduction to Digital Marketing, emphasizing its importance in today's business landscape. It covers various digital marketing channels and explores the fundamentals of website development and design, including user experience principles. Additionally, the week delves into Search Engine Optimization (SEO), covering topics such as keyword research, on-page optimization, off-page optimization, and technical SEO.
Week 2
In the second week, the focus shifts to Content Marketing and Social Media Marketing. Content Marketing is introduced, covering strategy development, creation, optimization, promotion, distribution, and performance measurement. Social Media Marketing is explored, including social media platforms, strategy development, paid and organic marketing, advertising formats, and analytics.
week 3
Week 3 delves into Search Engine Marketing (SEM) and Performance Marketing. It starts with SEM, introducing platforms like Google Ads and Bing Ads, and covers keyword research, ad creation, bidding strategies, and targeting options. Performance Marketing focuses on setting goals, tracking conversions, and optimizing campaigns, with a specific focus on social media platforms like Facebook and Instagram.
week 4
The final week explores Google Analytics, its setup, navigation, and the analysis of key metrics and dimensions. It covers analyzing website traffic, user behavior, and setting up goals and conversion tracking. The program concludes with a session on developing a digital marketing strategy, exploring emerging trends and technologies, providing a Q&A session for participants and a bonus session on How to use ChatGPT as a digital marketer.

Our Top Educators

A good educator affects eternity, he can never tell where his influence stops.

Abhinav Saraogi

Abhinav Saraogi

Manager - Ad Monetization
Anisha Tandon

Anisha Tandon

Sr. Manager - Digital Growth
Dhwani Kachru

Dhwani Kachru

Growth Manager
Rakshita Chittora

Rakshita Chittora

Product Marketing Manager

Get life-time access to an
exclusive community

Collaborate on real-life projects

Meet and learn with others pursuing the same path as you

Community Accountability

Metvy community collaborate on projects, find opportunities to learn and grow together while keeping each other accountable.

Get all your questions answered

Participate in live Q&As, discussions, and other healthy contests to drive home the learning.

FAQs: Here’s everything you may ask...